What is ETPU? The Secret Behind Durable & Safe Dog Toys!

Hello everyone, I’m Huiling, from Zhenhong Pet Products Company.

Today I’d like to introduce you to a high-performance material that has become really popular in recent years – ETPU.

ETPU is a foamed pellet material formed through steam heat pressing. Each pellet is full of air and very elastic.

It’s not only used in pet toys – in fact, many high-end running shoes also use ETPU in their midsoles, thanks to its ultra-lightweight, high resilience, and wear-resistant properties.

So what are the advantages of ETPU when used in pet toys?

✅ Ultra-light and highly elastic – it can even float on water, perfect for water play;

✅ Low-temperature resistant and tear-resistant – not easy to chew apart, very durable;

✅ Anti-aging and long-lasting – grows with your dog over time;

✅ Eco-friendly and recyclable – better for the environment;

✅ Safe and worry-free – non-toxic and odorless, so dogs can chew with confidence.

If you have a medium or large dog who loves to chew toys, ETPU is a great choice – both safe and long-lasting.

Of course, compared to traditional TPR or rubber toys, ETPU is slightly more expensive, but given its durability and safety, it’s definitely a worthwhile investment.

If you’re interested in this material or want to see actual products, feel free to let me know in the comments!